A customized tool to help category managers, marketing executives,
and sales executives, better manage relationships with their retail partners.
- Identifies the best marketing periods based on a historical analysis (or syndicated data).
- Custom breakouts can be done by retailer partner’s regions, DC’s, or zones.
- Popular standard breakouts include – Wal-Mart, Target, Kohl’s, and other major retailers.
- Understand the “forecasted” influence of weather on your marketing calendar
- Tool can be used by suppliers to better plan category sets, end-cap displays, FSI’s, and promo’s.
*The Seasonal Marketing Planner can either be a customized report (using POS data) or syndicated (using industry data) and is delivered to the client, either via email or as an optional business (on-site) presentation.