Bill Kirk is CEO, Co-founder and Board member of Weather Trends International based in the Lehigh Valley of Pennsylvania. He has 18 years experience as a business meteorologist in applying weather forecasts for profitable business strategies in retail, manufacturing, utilities, media, consumer products, financial sectors and in the military.

This is the second company Bill has founded and has worked with executives at dozens of Fortune 500 companies to help them minimize their weather exposure utilizing proprietary year-ahead forecasting technology.

Bill served as a Captain in the United States Air Force and worked with NASA and the Space Shuttle Columbia Ferry Flights, briefed 1000s of F-16 fighter missions and saved the government millions of dollars in the procurement of a $100 million dollar Satellite Data Handling System.

He has published several business-weather and technical reports identifying winning strategies to capitalize on the weather and has identified how weather influences retail sales and the overall economy. Bill is regularly featured and quoted on CNBC TV, Bloomberg, Merrill Lynch and Citigroup retail reports and other media outlets as an expert in weather and retail sales. He is named on four U.S. and U.K. patents as inventor and co-inventor for business-weather forecasting technology.

Bill graduated from Rutgers University as an Air Force Distinguished Graduate with a B.S. in Meteorology.