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Solution Center - Financial Institutions
The leading
financial institutions utilize weather intelligence ...
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Weather
is rarely the same from year to year.
There is only a 20% chance that climate conditions will repeat from year to year
in a given demographic region. For companies that sell weather sensitive products
this creates significant marketing, planning, and distribution challenges.
 See
how volatile weather can be looking at March. |
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Comp-Store
sales is highly correlated to the weather.
Financial analysts have determined a close tie between weather patterns and actual
retail industry stock performance. In years where weather is "out-of-sync", consumer
demand is down and business profitability suffers. Companies are can no longer
easily justify in using weather as an excuse when reporting monthly sales figures.
View a chart comparing 06-08 weather trends to comp-store sales.
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