|
|
Solution Center - Retailers and Suppliers
The challenges
... regarding the weather.
|
 |
Weather
is rarely the same from year to year.
There is only a 20% chance that climate conditions will repeat from year to year
in a given demographic region. For companies that sell weather sensitive products
this creates significant marketing, planning, and distribution challenges.
 See
how volatile weather can be looking at March. |
|
|
Just
ONE degree change in nationwide temperature ...
from the previous year can result in major increases or decreases in product
sales each week. Studies have shown weather sensitive categories like cold beverages
can see a several percent comp-store sales increase with just one degree increase
over prior year. Lipcare products can see increases of 5000+ unit comp-store
sales increases when the temperature decreases just one degree.
See
how 1 degree change can effect product categories. |
|
|
By
not factoring weather into your business processes ...
there
is a major piece of the puzzle missing. The most successful companies
in the world fully understand how the weather historically effected
their product sales. Additionally they incorporate forward looking
weather forecasting models to have a more complete picture of
the factors influencing their business.
See
a diagram where weather fits into the overall business process.
|
|
|
|
|
|
