It’s Going to be a Long Day…
It’s a Sun Reveler’s favorite day of the year (in the Northern Hemisphere), today the Summer Solstice will take place at approximately 23:09 UTC (for those not familiar with Universal Time, that’s 7:09 PM EDT). At that time the Earth’s Northern Hemisphere will be at its most inclined position toward the Sun during its entire orbit (see image 1 below). During the Summer Solstice, the Northern Hemisphere receives more sunlight than on any other day of the year as it is tilted towards the Sun; from this point on, the days will begin...
read moreRetailers’ sales expected to slow in April
NEW YORK (MarketWatch) — After warmer weather and the timing of Easter boosted retailers’ sales in March, colder weather along the East Coast toward the end of the month likely slowed sales in April, analysts said. Ahead of retailers’ same-store sales reports on Thursday, analysts expect sales in April to rise 1.5%. That compares with an 8.7% gain in the year-earlier period, Retail Metrics data showed. In March, sales excluding a decline at drugstore chain Walgreen Co. jumped 6.5%, with about two-thirds of retailers topping...
read moreAtlantic Hurricane Season Outlook for 2012
The Atlantic should be a lot quieter than last year with 11 total named storms forecast for the 2012 season as opposed to last year’s 19, but the number of storms to reach hurricane strength (category 1 & 2 on the Saffir-Simpson scale) is expected to be similar to last year. Hurricanes that reach “Major” status (category 3 and up on the Saffir-Simpson scale) is forecast to be 2 this year. Meanwhile, storms that reach tropical storm status should be nearly half of last year’s total. There are a couple of factors that will play...
read moreEaster’s spring blessing for retailers
Source: MarketWatch NEW YORK (MarketWatch) — Despite the shadow of rising gasoline prices, shoppers went out to spend in March and answered to an earlier arrival of Easter, warmer weather and a brighter and fresher spring assortment. That delivered retailers’ sales upside for the 13th time in the past 15 months, with total March comparable sales rising 3.9%, topping the 3.3% gain analysts were looking for, according to Retail Metrics. Excluding the decline at drugstore Walgreen Co., total sales in March rose 6.5%, with about two-thirds of...
read moreGoogle gets patent for salient weather-based ads
It’s honking down! Buy an umbrella-ella-ella-ey-ey-ey! Oi! Pink chops! Buy suncream! You’re beginning to smell like crackling! These are some of the things that your phone could howl at you in the not too distant future. Why? Well, Google have been awarded a patent that could allow it to offer up advertisements based on your environment while you hopelessly prod at your smartphone. Of course, this patent hasn’t been well received by privacy organisations who think that its all a bit Minority Report, which sees us dead-eyed plebs...
read moreWarm Weather A Boost to Retail Sales?
Bloomberg’s Sheila Dharmarajan reports on the impact of warmer than normal weather on stocks, retail sales and commodities. She speaks on Bloomberg Television’s “In The Loop.” Link to Video: http://www.bloomberg.com/video/88225012/
read moreThe Psychology of Weather
If you have ever lived / are living in a place which experiences extreme weather conditions, you will agree that the weather has a significant impact on your everyday routine, on your life.. And while many of us don’t acknowledge or realize the magnitude of this impact, we know deep down that there is a definite influence of the weather… In this blog, I have articulated the 12 most important dimensions on how the weather can affect your day…your life. 1. You’re getting up from bed One of the first impacts of the weather is when you...
read moreWeather Services Become a Big Business
A study in the 1962 “Journal of Applied Meteorology” suggested weather forecasts tailored to the U.S. raisin-drying industry could help maximize gains and minimize losses. Half a century later, private-sector meteorologists are selling customized weather data to a myriad of enterprises — agriculture, fast food, retail, energy, manufacturing, construction and transportation, golf, sailing and pigeon-racing. “There is a very close connection between weather and finance, very close in some industries and closer than you might think in...
read morewt360 Pro App for iOS predicts next year’s weather
Sure, your local news can give you the forecast for next week, but what about next year? For that, you’ll need WT360 Pro, an app that predicts the weather up to 360 days in advance. I’m really looking forward to the light rain showers that are predicted to fall on Albuquerque, N.M., on Wednesday, May 2, 2012. Coupled with a high of 88 degrees, it should be a lovely day. I’m marking it on my calendar to play hooky from work. I’m privy to this knowledge thanks to WT360 Pro, a 99-cent app for the iPhone, iPod Touch, and...
read moreWeather Trends International Elects Steven C. Rockefeller Jr. to Advisory Board of Directors
Bethlehem, PA (PRWEB) May 25, 2011 Weather Trends International, Inc. (WTI) today announced that Steven C. Rockefeller Jr., Chairman and CEO of Rose Rock Partners, has been elected to the company’s Advisory Board of Directors. “Steven’s humanitarian efforts in pursuit of poverty alleviation is just one of many areas where WTI’s year-ahead global forecasting technology can be applied. Our technology can help save lives by giving governments and humanitarian organizations all over the world the ability to better prepare well in advance...
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