Retail Weather Solution Center - Weather Trends International

The challenges ... regarding the weather.
		*Weather is rarely the same from year to year.* There is only a 20% chance that climate conditions will repeat from year to year in a given demographic region. For companies that sell weather sensitive products this creates significant marketing, planning, and distribution challenges. See how volatile weather can be looking at March.
		*Just ONE degree change in nationwide temperature ...* from the previous year can result in major increases or decreases in product sales each week. Studies have shown weather sensitive categories like cold beverages can see a several percent comp-store sales increase with just one degree increase over prior year. Lipcare products can see increases of 5000+ unit comp-store sales increases when the temperature decreases just one degree. See how 1 degree change can effect product categories.
		*By not factoring weather into your business processes ...* there is a major piece of the puzzle missing. The most successful companies in the world fully understand how the weather historically effected their product sales. Additionally they incorporate forward looking weather forecasting models to have a more complete picture of the factors influencing their business. See a diagram where weather fits into the overall business process.


RESOURCE GUIDE Download this 19 page Business Weather Resource Guide as it will provide a basic introduction to weather intelligence and describe various services WTI provides to retailers and manufacturers. (PDF Format / 8.5MB)	WEATHER PLANNING 101 VIEW a recently recorded presentation, featuring industry experts discussing how weather can be integrated into a retailer or manufacturer's business. (WMF Format - Streaming Audio / Video)	THE TRENDSETTER BLOG Read a weekly updated discussion specifically designed to discuss the influence of weather on the retail industry. (HTML Format)
THE WEEKLY UPDATE SHOW Listen LIVE each and every Monday - 11am EST / 8am PST for a recap of the previous week's business weather and the future 30 day forecast for the retail industry. This is RECORDED for playback at anytime. (MP3 Streaming Audio)	MYSKEYE for SMB's View weather forecasts covering 4000+ cities in 129 countries - ONLINE and On-Demand. This business planning tool is tailored for the needs of the SMB (small and medium sized business) owner selling weather sensitive products and services. (Web Based Tool - PREVIEW ONLY)	COMMODITY TRADERS If your business deals with Sugar, Grain or Energy, this tool will help you make intelligent decisions based on current financial and trading market conditions - as influenced by the weather. (Web Tool - Free Trial Available)

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