Anticipating the Climate Black Swan

Bethlehem, PA (October 30, 2008) - -  Weather Trends International (WTI), the global leader in year-ahead business weather guidance in retail, manufacturing, agriculture, energy and the financial sectors released a recent whitepaper -"Anticipating the Climate Black Swan".  This first edition in a series of upcoming educational tools, warns corporate America that regardless of the causes of climate change, one factor is not subject for debate...

"year over year climatic variability is getting
more unpredictable and more extreme."

DOWNLOAD WHITEPAPER

WTI's team of experts, led by Michael Ferrari, PhD presents the paralell between Taleb's Black Swan writings and contemporary economics, short term thinking and the need to compartmentalize our ideas (of global climate change) in order to make sense of them.

"All of these serve to to remove the 'gray area' from our sense of reasoning", comments Dr. Ferrari. "Unfortunately the 'gray area' is the source material from where the highest potential for discovery lies."

Specific to the theme of this whitepaper, saying all swans are white was correct, until the first documentation of a black colored species, as noted by Taleb in his recent book.  Previous models become useless, and the world view changes in an instant.  WTI presents a unique look comparing the current financial market's collapse and the Black Swans that are found in climate change and weather.

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About Weather Trends International, Inc.

The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms and financial analysts whose business performance is impacted by everyday volatility of the weather.  Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, Sherwin Williams, Anheuser-Busch, Johnson & Johnson, 3M, Levi's, Pizza Hut, JP Morgan, Fidelity and Citigroup.  Its business centric weather solutions and understanding of how consumers and equities respond to the weather is used throughout organizations to help "manage the weather risk”.  Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 4,000 cities in 129 countries with an industry leading 80%+ accuracy.  Offices in st1:City w:st="on">New York, NY; Bethlehem PA and Bentonville, AR.

 
Partial WTI Client Collage