Press Release and News Center
August 11, 2011
9 News Now



Can They Really Forecast Rain A Year Ahead?
Bruce Leshan from USA9 CBS TV in Washington D.C. interviews CEO Bill Kirk on how wt360.com can help reduce some of the risk when planning your events months in advance. (NEW)
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See our regularly featured forecasts in the following publications ...

June 29, 2011 PRWeb


WT360 Pro for iOS Predicts Next Year's Weather.
“Ultimately, wt360Pro doesn’t need to blow you away with all the visuals, as the developers know that the real draw is its 1,000 yard-stare into the future.”
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May 25, 2011
PRWeb

Weather Trends International Elects Steven C. Rockefeller Jr. to Advisory Board of Directors. “Weather Trends is taking weather forecasting to a whole new level with so many applications for businesses, consumers and humanitarian organizations all over the world.” said Steven C. Rockefeller Jr. “I am pleased to have the opportunity to join Bill’s passionate team.”
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November 2010
American Meteorological Society
Michael Ferrari, VP of Applied Research of Weather Trends, Inc. has been elected to serve on the American Meteorological Society Societal Impact Board. The AMS Board on Societal Impacts focuses on the principle of science in the service of society by considering weather and climate effects on lives, health and well-being, property, and the economy for all people, animals, and the Earth.
See Press Release
October 2010
Business Journal
“Will weather site attain Facebook fame?” Read about weathertrends360 featured on the front page of Eastern Pennsylvania Business Journal. Bill Kirk, CEO of Weather Trends, talks about the new consumer weather site, weathertrends360.com, which allows individuals to plan for future events, such as weddings or vacations.
See Full Stoy (PDF)
July 2010
Commodity
News
Listen to Weather Trends' Commodity Director Michael Ferrari, PhD discuss some of the potential implications of the current US weather pattern on food supplies and prices on a recent episode of CNBC's Closing Bell.
See CNBC News Video
February 2010 News
Weather Trends International's Michael Ferrari, PhD, Vice President of Applied Technology and Commodity Research newest article on "El Nino in 2010 - What Can we Expect" is in the latest Gafta World February 2010 Issue.
Read Report (see page 4 for the article)
Fall, 2009
Retailing
7th Edition
Book Excerpt -How Weather Can Improve Retail Performance - Dunne & Lusch, Thompson Publishing.
Read Excerpt PDF
Oct 2009
News
Weather Trends International' Michael Ferrari, PhD, Vice President of Applied Technology and Commodity Research newest article on the "Poor Monsoon in India Could be Followed By El Nino" is in the latest Gaftaworld October 2009 issue.
See Full Story
July 2009
News
Forbes. "Weather Trends International can help retailers and money managers smell storms a-brewing." Bill Kirk, co-founder and chief executive of Bethlehem, Pa.-based Weather Trends International, aims to take the guesswork out of business forecasting.
See Full Story
July 2009
News
Market Watch. Weather Trends International caught Jennifer Openshaw's attention at the American Business Awards, where it was honored as the "Most Innovative Company of the Year." "Weather can play a role in a recession. Obviously, it doesn't cause economic downturns, but it can make a bad recession worse for some companies -- or a good economic year better."
See Full Story
June 2009
News
Weather Trends International won a Stevie Award for Most Innovative Company of the Year in The 2009 American Business Awards. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network.
See Press Release
June 2009
News
Weather Trends International Expands Global Client Support Team. Weather Trends International announced today the hiring of three additional full time employees as the company continues to experience rapid revenue growth both domestically and internationally despite the continued tough global economic climate. See full story detail.
See Press Release
June 2009
News
Snow Business Magazine. See WTI's article on how "Winter Packs a Wallop" in the latest issue. Snow Business Magazine is published by Questex Media Group, is the official publication of the Snow & Ice Management Association, which is dedicated to ensuring professionalism and safer communities by helping those who manage snow and ice master essential skills and practices.
See SIMA SNOW BUSINESS PUBLICATION (PDF)
June 2009
News
Sam's Club Launches 100 Days of Summer. For the second straight year, Sam’s Club is supporting independent convenience store owners during their busiest time of year through its launch of the "100 Days of Summer" program and a special membership offer, designed to help c-store owners make a profit. See how WTI is taking part in this!
See Sam's Club 100 Days of Summer Ad
June 2009
PR News
Weather Trends International Retail Weather Roundup.What a difference a year makes! Last year the first two weeks of June got off to the hottest start in a couple decades for the nation as a whole - not this year! To read more on this, see our Press Release.
See Press Release
June 2009
PR News
DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that its nextGEN solutions were unveiled at DemandBetter 2009, DemandTec's seventh annual customer conference.
See Press Release

April 2009
PR News

2009 has been an interesting year across the agricultural and energy commodity spectrum with several markets going from historic highs to record lows in a matter of months, and intraday volatility has been no less spectacular.
See Press Release
March 2009
PR News
DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, has selected Weather Trends International (WTI) to provide year-ahead weather insights and forecasts for users on the DemandTec TradePoint Network™ and for use in the underlying DemandTec modeling platform."
See Press Release
March 2009
PR News
Data analytics help businesses plan ahead, cut costs. "With so many business owners focused on just making it through the week, let alone the recession, long-term planning beyond the budget can seem like a luxury of a bygone era. Survival is the plan.."
See Press Release
February 2009 Weather Trends International, in conjunction with Golf Datatech, releases a special report looking at the influence of weather on the 2008 golf industry, and how weather affected consumer spending habits, particularly rounds played.
See Special Report
February 2009 Weather Trends Partners with Location Managers Guild of America.
Weather Trends International is proud to announce our partnership with the Location Managers Guild of America (LMGA).

See Press Release
February 2009 Weather Trends International releases the next recent study/whitepaper: Natural Gas and Weather: Employing Weather Guidance to better prepare for future price change."
See Press Release
See White Papers
December 2008 Weather Trends International releases the next recent study/whitepaper: Weather Risks to the Global Food Supply Chain:Australian Wheat.
See White Papers
November 2008
PR News 
Weather Trends International releases the recent study/whitepaper: “Anticipating the Climate Black Swan."
See Press Release
October 2008
PR News 
Weather Trends International releases the findings of a recent study/whitepaper: “Trading Temperature can be Profitable."
See Press Release
July 6, 2008
PR News 
NW Arkansas Morning News-Demand Data Analytics Emerges.
READ ARTICLE (PDF)
June 4, 2008
PR News 

May Weather Hammers Apparel Retailers and Department Stores.
READ PRESS RELEASE (HTML)

December 10, 2007
Bloomberg.com
WTI forecasts dry weather for South America's critical bean-pod development period in January.
READ ARTICLE (HTML)
November 2007
Connecting NWA
Magazine
Interview with Bruce Firth, ex-Wal-Mart veteran and current VP of Technology Integration for WTI.
READ ARTICLE (PDF)

May 22, 2007
New York Post

Weathering the Storm- Predicting Retail Trends Depends on the Forecast.
READ ARTICLE (PDF)
Fall, 2006
Retailing
6th Edition
Book Excerpt -How Weather Can Improve Retail Performance - Dunne & Lusch, Thompson Publishing
READ EXCERPT (PDF)
September, 2006
Connecting NWA
Magazine
Forecasting Retail Success - WalMart Turns to Weather to Weather Info to Plan Inventory
READ ARTICLE (PDF)
December, 2005
ICSC Research
Weather Matters - The Impact of Climate, Weather and Seasons on Economic Activity by Michael Niemira, ICSC
READ REPORT (PDF)
March, 2005
ICSC Research
Weatherwise or Otherwise - A Look at Weather and Consumer Behavior by Intl. Council of Shopping Centers
READ REPORT (PDF)
February, 2005
ICSC Article

Better Business in Any Weather - A look at how weather influences shopping patterns and product sales and what retailers and manufacturers can do about it.
READ ARTICLE (PDF)
July 2004
Expose Magazine
Weather's Influence on the SunCare Category- ECRM's Category Information Research Report
READ REPORT (PDF)
July 2006
Venture Magazine
Weather Trends International Secures $ 4.5 million in Series A Venture Capital - Kodiak Venture Partners Leads Round.
READ PRESS RELEASE (HTML)
 
   
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