Ed served as a Chief Marketing Officer and executive committee member for over 30 years at The Bon-Ton Stores, Inc, Saks Incorporated, Carson Pirie Scott & Co , P.A. Bergner & Co. and Supermarkets General Corp. This diverse experience and a consistent willingness to re-engineer and innovate have uniquely qualified Ed to assist others in optimizing business performance through a combination of organizational collaboration, strategic vision and marketing expertise. Ed specializes in building market share and comparable store growth with unique and sustaining promotions; multi-variable factor testing; merger and acquisition planning and execution; internal staff development; marketing systems innovation and implementation, analytics management development, Loyalty program development/implementation, proven sales promotion successes, Cause Marketing Branding, CRM systems development, and strategic planning framing and implementation. Ed has first hand knowledge of how to integrate WTI’s past and predictive analytics into retail systems for significant ROIs.

Ed is Board Chair for the National Retail Federation (NRF) Retail and Advertising Marketing Association (RAMA) and Director/Former Board Chair for Goodwill Industries of SE Wisconsin & Chicago Area. He is recipient of several awards to include Retail Advertising and Marketing Assn. Hall of Fame award winner voted on by the advertising and marketing professionals in the retail industry; National Retail Federation's Silver Plaque award winner given to the senior level executive who exemplifies the quality of leadership and positive contribution to the retail industry.

Ed received an MBA in Marketing and Finance from the University of Notre Dame – Mendoza College of Business and a B.A. in English from CanisiusCollege.